Private SEO partnership presentation

Protect the demand Praava has. Build the visibility it is losing.

A complete SEO audit, recovery plan, local search system and six month operating scope built from the Praava Health audit findings.

Technical SEOOn page SEOContent SEOLocal SEOAuthorityAI SearchAugust 2026

Current demandStrong growth. Fragile search signals.

Visits are up sharply, while keyword coverage, Top 3 positions and AI visibility are moving in the opposite direction.

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01 · Executive summary

Praava already has real search demand. The audit shows that the underlying visibility signals are moving in different directions.

Traffic is growing strongly, while organic keyword breadth, Top 3 rankings and AI search visibility are declining. The opportunity is to protect the demand already earned and repair the technical layer that search engines depend on.

Overviewwww.praavahealth.com/Welcome to Praava Health

Average volumeBangladeshBest links: OffChanges: Last month

AI responsesNew index

673128 downAll platforms · Pages 84

352110 downAI Overviews · Pages 58

AI Mode29824 down63 pages

ChatGPT54 up3 pages

Gemini41 down4 pages

Perplexity136 up3 pages

Copilot11 up1 page

Grok04 down0 pages

Backlink profileAuthority view

331 upDomain Rating

7URL Rating

50878 upBacklinks · All time 1.3K

30677 upReferring domains · All time 519

Authority rank 3,079,153 · improved by 11,109

SearchBangladesh

96380 downOrganic keywords · Top 3: 350

17K663 upOrganic traffic · Value $11K

1Paid keywords · Ads 1

28Paid traffic · Cost $0

Top 3 keywords declined by 64. Organic traffic value increased by 229 in the audit view.

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02 · Traffic and engagement

The audience is growing. The biggest visible leak is still what happens after people arrive.

Traffic Analytics

WorldwideJul 2026MonthlyAll devices

Visits68.8K173.32% upDesktop 67.78% · Mobile 32.22%

Unique Visitors42.8K212.91% up

Purchase Conversion3.65%100% up

Pages / Visit3.19.67% up

Avg. Visit Duration06:5526.52% up

Bounce Rate49.68%3.16% improvement

Why this matters

Almost half of visits still end without a second page or further action. The audit points to landing page relevance, experience, speed, content quality and visitor intent as areas to investigate.

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03 · Technical SEO · Issue console

Twelve technical findings sit behind the search performance story.

praavahealth.com

Issue name	Type	Priority	URLs	Coverage
Links: Pages Without Internal Outlinks	Warning	High	1	100%
Page Titles: Below 30 Characters	Opportunity	Medium	1	100%
Content: Low Content Pages	Opportunity	Medium	1	100%
H1: Missing	Issue	Medium	1	100%
Canonicals: Missing	Warning	Medium	1	100%
Security: Missing Secure Referrer Policy Header	Warning	Low	3	100%
Security: Missing X Content Type Options Header	Warning	Low	3	100%
Security: Missing X Frame Options Header	Warning	Low	3	100%
Security: Missing Content Security Policy Header	Warning	Low	3	100%
Security: Missing HSTS Header	Warning	Low	2	66.67%
Meta Description: Over 155 Characters	Opportunity	Low	1	100%
H2: Missing	Warning	Low	1	100%

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04 · Technical SEO · Crawlability

Google and Bing are allowed through the front door.

Crawlability TestLive audit reconstruction

https://www.praavahealth.com/

URL	Rule	Google	Bing
/	Google crawl rule	Allowed
/	Bing crawl rule		Allowed
/	Google index rule	Indexable
/	Bing index rule		Indexable

What this means

The checked homepage is not blocked by crawl rules. Both search engines are permitted to access and index the URL.

The important distinction

A crawl permission does not prove that the page is actually present in Google's index. The next audit screen shows that separate problem.

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05 · Technical SEO · Indexation

Allowed to index and actually indexed are two different gates.

Google Indexing Status CheckHomepage inspection

Row	URL	Status
1	https://www.praavahealth.com/	Not Indexed

Red flag

Homepage absent

The audit result shows the homepage as not indexed.

Verify

Search Console

Check URL inspection, canonical destination, last crawl, sitemap status and rendered HTML.

Outcome

Stable index state

The canonical production page should be indexed, internally linked and supported by one consistent URL set.

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06 · Technical SEO · Page speed

Performance is weak on both device views, and desktop is the more severe audit result.

46Performance

Phone performance needs immediate improvement.

84Accessibility77Best practices100SEO check

A 46 performance score can increase friction during high intent moments such as doctor search, package evaluation and booking. The basic SEO checklist scoring 100 does not cancel the separate indexation and content detection problems.

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07 · Technical SEO · Sitemap and security

The sitemap is functional. Security is partly strong and partly unfinished.

XML Sitemap Checker

Sitemap found

✓

/sitemap.xmlAccessible · no sitemap error detected

The next step is to confirm that the same canonical production URLs appear in Search Console and the sitemap.

Security configuration

HTTPS URLs3 · 100%

HTTP URLs0 · 0%

Mixed Content0 · 0%

Missing HSTS Header2 · 66.67%

Missing Content Security Policy Header3 · 100%

Missing X Content Type Options Header3 · 100%

Missing X Frame Options Header3 · 100%

Missing Secure Referrer Policy Header3 · 100%

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08 · On page SEO · Overview

The on page score is 69%. The weak areas are structure, page quality and links.

69%On page scoreFixed weight

Metadata90%

Page structure58%

Page quality58%

Links0%

Server79%

External factors72%

Issues5Critical

Title relevance, H1, headings, internal links and response performance need immediate attention.

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09 · On page SEO · Metadata and titles

The metadata layer is mostly configured, but the most important title signal is underused.

HTML page

Meta titleWelcome to Praava HealthMeta description

Praava exists to provide a better patient experience. We are a one stop shop for your health, offering caring doctors, world class diagnostics and much more.

URLhttps://www.praavahealth.com/

Status code 200Page status Follow · IndexResponse time 1.35 secFile size 93.20 kBWord count 0

TitleMetadata 90%Errors 2 / 3

Welcome to Praava Health

The title contains the word Welcome to. More content should be covered in the title.

✓

There are no duplicate words in the title.

Tasks sorted by priority7 actions

Remove unnecessary welcome greetings from the page title.

Error

Add a H1 heading to this page.

Error

Use good headings on the page.

Error

This page has only very few internal links.

Error

Improve the page response time.

Error

Try to make the page title match the content more closely.

Warning

Run a full website audit to uncover SEO issues on other pages.

Tip

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10 · On page SEO · Content and headings

The crawler view cannot see the content hierarchy it needs.

ContentErrors 1 / 4Very important

There are only 0 words on this page in the audit crawler view. The audit recommends at least 250 words of useful information.

Some words from the page title are not used within the page content.

No paragraphs were detected.

✓

No placeholder texts or images were found.

H1 HeadingError 0 / 1

There is no H1 heading specified.

HeadingsError 0 / 1

There are no headings specified on the page in the audit crawler view.

This is evidence of a crawler visibility and semantic HTML problem. It does not mean that a human visitor literally sees a blank page.

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11 · On page SEO · Links and page performance

The checked page is structurally isolated and slower than the audit target.

Internal linksErrors 0 / 1Important

This page seems to be an entry page because only very few links were found.

https://www.praavahealth.com/Inlinks 0 · Unique inlinks 0 · Crawl depth 0

External linksWarning 0 / 1Nice to have

There are no external links on this page.

PerformanceErrors 1 / 2Low importance

The page response time is slow at 1.35 seconds. The audit target is below 0.4 seconds.

✓

The HTML document file size is fine at 93 kB.

Page backlinksWarning 0 / 4Very important

This page has only a few links from other websites.

This page has backlinks from 24 referring domains.

This page has 37 backlinks from 24 different IP addresses.

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12 · Local SEO · Current situation

Praava already owns strong local trust. The website and citation layer are the weaker side.

BananiPraava Health

Praava Health

4.3 ★★★★★ 1,538 Google reviews

Medical clinic in Dhaka

Address: Block C, Plot 9 Rd 17, Dhaka 1213
Phone: 09666 710648
Appointments: praavahealth.com

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13 · Local SEO · Doctor discovery

Directories can outrank the brand for Praava doctors. That is a search ownership problem.

Patient search moment

Doctor name → specialty → trust → appointment

When a directory owns the result, Praava loses control of the page narrative, conversion path, supporting services and first party measurement.

Build doctor authority pages

Unique expertise, credentials, conditions treated, appointment pathway, relevant diagnostics, FAQs and structured data.

Connect doctors to services

Every specialist page should strengthen related service pages and every service page should feature the right doctors.

Own local intent

Link doctor pages to Praava location evidence, Google profile signals and relevant patient reviews where appropriate.

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14 · Content SEO · Competitive overlap

Praava shares far fewer organic keywords with major competitors than those competitors share with each other.

Common organic keywordsBangladesh · current audit snapshot

	Praava	Evercare	Ibn Sina
Praava		14	38
Evercare	14		129
Ibn Sina	38	129

What the matrix says

Praava has much less shared organic coverage with both competitors than Evercare and Ibn Sina have with each other. That is a content breadth opportunity, not a reason to copy competitor pages.

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15 · Content SEO · Keyword gap explorer

The audit shows exactly where Praava already wins and where broader patient intent is still open.

14 keywords

Keyword	Volume	KD	Praava	Evercare	Ibn Sina
echo test price in bangladesh	1.3K	0	19	24	15
doctors	1.2K	39	16	7	4
ecg test price in bangladesh	1.8K	0	15	23	—
hiv test price in bangladesh	400	0	10	19	—
whole body checkup	70	0	10	12	1
doctors appointment	90	59	8	9	—
doctor check up	10	0	5	3	1
doctor checkup	10	0	5	4	3
full body checkup price in dhaka	10	0	2	4	1
online doctor appointment	80	61	2	10	—
dengue test price in bangladesh	700	0	2	29	—
semen analysis test price in bangladesh	600	0	1	22	16
full body checkup price in bangladesh	150	0	1	1	1
full body checkup	400	0	1	1	2

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16 · Keyword and search performance

The ranking picture is mixed: visible wins exist, but breadth and premium positions are shrinking.

963

Organic keywords

Down 80.

350

Top 3 keywords

Down 64.

#1 to 2

Existing wins

The audit notes several keywords already ranking at the top.

#16

“doctors”

A high intent generic term with room to improve.

Protect before expanding

Identify the pages responsible for lost Top 3 positions, separate brand from non brand losses and recover high value rankings before publishing at scale.

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17 · Priority search targets

The first target set should follow real patient decisions, not generic content volume.

Target	Cluster	Intent	Current audit context	Action
Praava homepage	Brand	Navigation	Homepage indexation red flag	Verify and restore clean index status
Praava doctors	Doctor discovery	High intent	Directories can outrank owned pages	Strengthen doctor hub and profile architecture
Doctor near me	Local	High intent	Local reputation is strong	Create location and specialty relevance
Health checkup Dhaka	Packages	Commercial	Checkup terms already show strength	Expand package comparison and FAQ depth
Diagnostic centre near me	Diagnostics	High intent	Diagnostic terms are a current strength	Own local landing and service evidence
Family medicine doctor Dhaka	Specialty	High intent	Fits Praava primary care positioning	Build specialty authority page
Diagnostic and checkup wins	Existing rankings	Commercial	Praava ranks highly for several terms	Protect titles, links, freshness and conversion
Bangla symptom questions	Education	Discovery	Content coverage opportunity	Clinically reviewed answer engine content

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18 · Competitor analysis

Search competition is not only about hospitals. It is about whoever owns the patient question first.

Hospital competitors

Evercare

Only 14 common keywords with Praava in the audit, suggesting broad untapped overlap.

Hospital and diagnostics

Ibn Sina

38 common keywords with Praava, still far below the 129 shared between the two competitors.

Search intermediaries

Directories

Doctor directories can capture branded doctor discovery before Praava does. Owned pages need to become the stronger result.

01Brand search

Praava should dominate its own entity and doctor names.

02Service search

Specialties and diagnostics should connect to proof and booking.

03Question search

Clinically useful answers create demand before comparison begins.

04Local search

Reviews, location consistency and landing pages reinforce maps.

05AI search

Structured, cited and entity clear content increases answer eligibility.

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19 · Backlink and authority SEO

The audit contains two backlink views. Both are useful when they are kept separate.

Referring Domains531Stable

Backlinks2.8K9% down

Organic Traffic68.8K

Organic Keywords23.3K

Outbound Domains94

Authority Score32Moderate

Healthy network

Domain rating snapshot33

Another audit view reports 508 backlinks and 306 referring domains. Different tools count links differently, so one benchmark should be chosen for ongoing reporting.

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20 · AI search visibility

AI visibility exists, but the audit shows meaningful decline.

673

AI responses

Down 128

352

AI Overviews

Down 110

Entity

What AI needs

Clear doctors, services, location, credentials, FAQs and trustworthy source structure.

Proof

What Praava already has

Brand recognition, review volume, specialist expertise and service breadth.

Answer engine

Structure the facts

Use concise clinically reviewed answers, visible authorship, service relationships and schema where appropriate.

Entity consistency

Remove contradictions

Location, legacy URLs and duplicate variants should not send mixed signals.

Authority

Earn citations

Build credible health and local references that reinforce Praava as the primary source.

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21 · SEO issues and opportunities

Six problems matter more than dozens of cosmetic fixes.

01 · Red flag

Homepage indexation

Verify why the audit says Not Indexed and restore a stable canonical result.

02 · Red flag

Rendering and semantics

The crawler view sees zero words and no headings, limiting relevance signals.

03 · Red flag

Desktop speed 14

A very poor performance result can damage experience and conversion.

04 · Search loss

80 keywords lost

Recover lost breadth and identify the pages behind the decline.

05 · Premium position loss

64 Top 3 terms lost

Protect the rankings that drive the highest click share.

06 · Local consistency

Address and legacy URLs

Unify postcode signals and review the 2022 subdomain for authority consolidation.

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22 · High priority opportunities

Once the technical foundation is stable, four growth engines can compound together.

Doctor search ownership

Make Praava the strongest result for its doctors and specialties, not third party directories.

Service and package depth

Turn diagnostic and checkup strengths into broader commercial search coverage.

Local search conversion

Use 1,538 reviews, accurate location signals and high intent pages as one connected system.

AI answer visibility

Structure clinically reviewed content so Praava can be cited when people ask health questions conversationally.

Bangla discovery

Build useful Bangla answers around symptoms, tests, screening and preparation without sacrificing clinical clarity.

Conversion SEO

Reduce bounce by aligning search intent, page speed, proof and the next action on the same page.

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23 · Patient search architecture

SEO should mirror how a patient actually decides.

DiscoverQuestion or symptom

Useful content meets the patient before they know what service to choose.

EvaluateDoctor or service

Authority pages explain expertise, fit and care pathways.

TrustReviews and proof

Local reputation, credentials and clinical clarity reduce uncertainty.

ActBook or buy

Appointments, diagnostics and packages have obvious next steps.

ReturnFollow up

Helpful content and account journeys support repeat care and brand loyalty.

Content architecture

Doctor → specialty → condition → test → package → appointment

Internal links should make every clinically relevant relationship visible to both patients and crawlers.

Measurement architecture

Query → landing page → action → value

Search Console, GA4 and booking or purchase events should identify which queries create real patient outcomes.

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24 · Business impact model

The audit shows where stronger search performance can improve the patient journey.

This model keeps the discussion grounded in traffic, engagement and search visibility. It does not assign revenue until Praava confirms first party conversion and patient value data.

Current organic baseline

≈620modelled monthly conversion events

17K organic visits multiplied by the reported 3.65% purchase conversion rate gives an indicative baseline of approximately 620 conversion events.

Organic visits17KMonthly audit baseline

Reported conversion3.65%Used only for modelling

Total visits68.8KTraffic analytics baseline

Audit interpretation

Traffic volume already exists. The immediate opportunity is to retain more visitors, recover lost search positions and widen high intent content coverage.

Scenario explorer

Choose the growth lever

A five point bounce reduction keeps roughly 3.4K more monthly visits in the journey.

At 68.8K total visits, a five percentage point reduction in bounce represents about 3,440 more visits continuing beyond the landing page. The value depends on what those retained visitors do next.

Potential movement3.4KMore continuing visits

Current benchmark49.68%Current bounce

How to read this

The figures are directional operating scenarios from the supplied audit. They show the scale of opportunity before Praava first party analytics validates actual patient outcomes.

Ranking recovery+155Modelled extra actions

Illustrative recovery case based on the supplied audit model.

Content gap expansion+310Modelled extra actions

Combines ranking recovery with broader doctor, service and package coverage.

Longer term growth+620Modelled extra actions

A longer horizon scenario that must be validated against first party analytics.

Measurement guardrail

No revenue assumption is presented here. Average patient value, attribution and conversion quality should be verified from Praava analytics before any financial forecast is used.

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25 · Recovery value build

The commercial upside starts with more people staying in the journey, more search coverage and more qualified actions.

+155

Recovery case actions

The audit models this additional action volume when lost rankings are recovered.

3.4K

Visits kept in the journey

A five point bounce improvement keeps roughly 3,440 more monthly visits moving beyond the landing page.

+310

Expansion case actions

The audit models a larger gain when ranking recovery is combined with content gap work.

+620

Longer term action potential

This is an audit scenario, not a guarantee. First party analytics should verify the real outcome.

Measurement discipline

Connect analytics, Search Console and booking data early so estimated action models can be replaced by Praava's verified patient journey and conversion data.

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26 · Vynzo SEO operating plan

Fix the blockers first, then expand content, local authority and AI visibility in sequence.

Month 1

Recovery foundation

Make the site technically legible and measurable.

Search Console indexation diagnosis
Rendering and semantic HTML review
Desktop and phone performance priorities
Title and H1 foundation
Postcode and legacy URL cleanup plan

Month 2

Search architecture

Connect the pages patients use to decide.

Doctor hub and profile framework
Specialty and service structure
Internal linking system
Schema where appropriate
Conversion event QA

Month 3

Content expansion

Build high intent coverage around proven strengths.

Diagnostic and checkup expansion
Condition and preparation content
Bangla question pages
FAQ and snippet optimisation
Lost ranking recovery

Month 4

Local and authority

Turn existing reputation into wider search trust.

Google profile optimisation
Review response rhythm
Relevant authority outreach
Doctor entity reinforcement
Link building begins

Month 5

AI search layer

Package clinical expertise for answer engines.

Entity clarity
Clinically reviewed answer blocks
Source and author signals
AI visibility tracking
Content refresh based on queries

Month 6

Compound and scale

Keep what works and remove what does not.

Ranking and conversion review
Technical regression check
Content winners expanded
Next opportunity map
Six month executive report

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27 · Monthly delivery scope

One operating scope connects the technical, content, local and measurement work.

4 to 6Pages built or rewritten

Doctor, service, package, diagnostic, local or high intent content based on the active priority map.

Always onOn page fixes and redirects

Titles, headings, content hierarchy, internal links, canonical review, redirect QA and indexation follow up.

1Google profile management rhythm

Profile hygiene, services, updates, local relevance and review reply support.

Month 4Authority outreach begins

Relevant, credible link acquisition rather than volume for its own sake.

1Monthly performance report

Traffic, queries, rankings, indexation, local signals, conversion events, AI visibility and priorities.

1 teamConnected execution

Strategy, technical direction, content planning, local search and measurement under one operating rhythm.

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28 · Commercial engagement

A six month SEO recovery and growth programme built around the audit's actual priority stack.

Commercial terms By discussion Scope and pricing will be agreed together

The final fee will be set after Praava and Vynzo confirm access, delivery ownership, approval flow and the exact monthly production scope.

No fixed price is presented in this deck.

What the engagement is solving

This is not a content posting package. It is a search recovery system.

Technical: indexation, rendering, performance, titles, headings, linking and legacy URL cleanup.

Growth: doctor discovery, diagnostics, health checkups, service depth, Bangla questions, local search and AI search.

Measurement: replace assumptions with first party conversion and value data as soon as access is available.

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29 · Why Vynzo

Strategy, technical execution, content and measurement stay under one accountable operating rhythm.

International perspective. Local execution discipline.

Vynzo works across the United Kingdom, Canada and Bangladesh, combining strategy, creative, search, technical execution and performance thinking.

For Praava, the operating principle is simple: fewer handoffs, clearer ownership and one shared roadmap around qualified patient demand.

UKInternational presence

Strategy and client operations.

CanadaInternational presence

Creative and growth perspective.

BangladeshGround execution

Local research, content and market context.

1Accountable rhythm

One roadmap, one report and one point of contact.

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30 · Privacy, governance and next step

A healthcare search partnership should protect access, patient trust and accountability while moving quickly.

01Access discipline

Use role based access and request only the Search Console, analytics, CMS and profile permissions required for delivery.

02Clinical governance

Health content should move through agreed clinical review before publication.

03Measurement truth

Separate visibility metrics from real conversion and value metrics. Replace assumptions when first party data is available.

04Transparent reporting

One monthly dashboard keeps progress, blockers, decisions and next priorities visible to Praava leadership.

Protect what is growing. Repair what search cannot see. Build what patients are already asking for.

collaborate@vynzo.ca · +44 7397 085272 · vynzo.ca

Start the SEO partnership

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